<  Back

Expertise

Career

<  Back

Branding Services

Technology

Digital Marketing

Performance Marketing Manager

7 - 10 years
Full time
Coimbatore
Apply  now

Role Overview

The Performance Marketing Manager will be responsible for strategizing, executing, and optimizing paid digital campaigns across multiple platforms, ensuring high ROI and scalable growth for e- commerce clients. This role demands expertise in Google Ads, Meta Ads, and performance analytics to drive customer acquisition, retention, and revenue growth.

Responsibilities

1. Develop and execute ROI-driven performance marketing strategies for e-commerce brands

across Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook &

Instagram).

2. Scale campaigns profitably by optimizing CAC, ROAS, AOV, CTR, CPC, and conversion rates.

3. Conduct A/B testing on creatives, landing pages, targeting, and website funnels to maximize

conversions.

4. Implement remarketing, retention, WhatsApp, and email automation strategies to drive

repeat sales.

5. Manage budgets effectively across channels to maximize revenue while ensuring profitability.

6. Track and analyze campaign performance using GA4, Google Ads Manager, Meta Ads

Manager, and other analytics tools.

7. Generate regular performance reports with actionable insights, customer behavior analysis,

and strategic recommendations.

8. Collaborate with creative, content, UI/UX, and development teams to improve campaign and

landing page performance.

9. Leverage third-party tools (e.g., Zepic, Bik.ai, Klaviyo) and influencer tie-ups for automation.

tracking, and growth.

10. Lead, train, and monitor a team of performance marketing executives to deliver consistent

results.

Requirements

• 7–10 years of experience in performance marketing for e-commerce brands.

• Proficiency in Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads

(Facebook & Instagram).

• Strong knowledge of CAC, ROAS, AOV, CTR, CPC, and conversion optimization.

• Hands-on experience with GA4, Ads Managers, A/B testing, remarketing, and automation

tools (e.g., Klaviyo, Zepic).

• Proven ability to analyze data, manage budgets, and drive profitable growth.

• Experience in team leadership and cross-functional collaboration.

Update the details here

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.